JackRabbit gets a visit from NYTimes

New York Times Critical Shopper, Mike Albo, stopped into JackRabbit Union Square. Here is some of what he had to say:

"JackRabbit, the insistently back-to-basics and refreshingly steroid-free multisports store, is trying to strip away the layers of hype, Myoplex and filigree that weigh down the zillion-dollar-a-year industry. The store concentrates on providing functional clothes and equipment but still knows that its patrons want to look kind of cool. Being in a fashion capital, I guess you could say it is one of the first sports outfitters to 'edit.'

...

JackRabbit's message is what our P.E. teachers should have told us from the very beginning: being athletic doesn't mean you have to be an overcompetitive jerk. I wish I had come here for gym class. 

VIBE -- A sports authority without the stadium rage, welcoming all levels of fitness. 
SERVICE -- No product pushing. Knowledgeable staff members are not secret mouthpieces for the Man, and they stick to the store philosophy: buy what you need. 
FOCUS -- Personalized shoe consultations. (It gets crazy on the weekends; go on a weekday morning or after lunch to beat the crowd.) 
THE EXTRA MILE -- The store offers programs and classes, including a spring triathlon training programs."

Read more from NY Times Critical Shopper: "Because a Logo Is Not Enough"

Best of NY "JackRabbit Sports: Best Athletic Wear", New York Magazine

We are thrilled to receive New York Magazine's "Best of..." New York recognition. Here is what they had to say:

"Best Athletic Wear: Every item of clothing here is designed to be pulled, stretched, and drenched in sweat. With a wide range of technologically advanced fabrics boasting futuristic names like Drylete (Hind running pants), Meryl (Prana long-sleeve zip shirt), and Element (Brooks tank top), the store caters to hard-core triathletes as well as casual yogis. To help you find the perfect sneakers, the knowledgeable sales reps (several of whom are training for an Ironman) will videotape you running on a treadmill, then go over a frame-by-frame replay to see which shoe is best for your gait, weight distribution, and speed. Traumatic, yes, but worth it all the same."

Best Athletic Wear - NY Magazine